Ko-Vn research solutions
We offer research solutions that can be utilized addressing each business issue for various business
areas. A group of experts from both Korea and Vietnam effectively supports the entire market research process in Vietnam.
Korean professional in PMI
Consultation on designing Vietnam research by client's issue/needs
Develop questionnaire/guideline by To-Know List
Manage and monitor project/field work
Analyze and interpretation of results
Suggest insight for establishing strategy
Research experts of Vietnam supports
the entire process.
Vietnamese professional in PDS
Fieldwork operation by research conduct experts
Project management by a Vietnamese-based resource
Establish interpretation/translation expert infrastructure
Second inspection of translation by Vietnamese Researchers
Owns Vietnamese Data Processing professionals

Utilize the optimal local human resources
in need for Vietnam market research.
Provide effective communication
through establishment of professionals/ infrastructure of both nation
Derive successful
strategies
To enter the Vietnamese market
successfully, we derive multifaceted
exploration and strategies through
quantitative and qualitative
approaches,
Provide insights

Prior to launching product, provide
insights for consumer reaction
diagnosis and strategizing marketing,
to launch the product suitable for
Vietnam market and consumers.
Various methodology

Conduct research and analyze
through various methodology to
diagnosis Vietnam consumer’s
recognition and satisfaction
sustainably
Research process
Conduct domestic research in the same way at Vietnam. We listen and understand client’s business
concerns on Vietnam market, and suggests optimized Vietnam market research service.
01. Research Design
Defining the research goals/objectives
Building the research framework
Determining the research method
Specifying the sampling condition
02. Data Acquisition
Data Research
Desk research
(Market/Business/Competitor Client/target/subsidiary)
Business Tour / Town Watching
Quantitative Research
Online Survey / Individual Interview
Gang Survey / Product test
CLT(Central Location Test) / Mystery Shopping
QualitativeResearch
FGD /Consumer IDI
Expert IDI / Web/Mobile Diary
Ethnographies / Creative Workshop
03. Analysis
Data collection
Data Cleaning
Theme Analysis & Coding
Data Analysis
04. Reporting & Consulting
Go-to-Market Strategy
Market Understanding
Consumer Understanding
Product/Service/Brand Marketing Strategy
Others